“Either write something worth reading or do something worth writing about.”
Marketing communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Communication is vital to marketing because it brings everyone on the same page.
Beatrice Amulo spearheaded the sponsorship visits that kicked of on Tuesday 25th October 2022. Branding and maintaining the image of the an organisation is one of the most key roles a play as a Communication Officer at Media-vision Academy.
Tasks given to me of visiting different organisation seeking for sponsorship motivates me and keeps me to my heels at all time.
I was honored to meet and talk to some organisations that were on the list that day.
So we can say that Marketing Communications are basically messages and related media used for communicating with a market. Marketing communications is the promotional part of the “Marketing Mix” or the four Ps such as price, place, promotion, and product. The primary goal of marketing communication is to have a defined audience to affect its behavior by informing, persuading and reminding. Marketing communication takes new customers for brands by building awareness and encouraging trials.
Marketing communication maintains a brand’s current customer base by reinforcing their purchase behavior by providing additional information about the brand’s benefits. A secondary goal of marketing communication is creating and reinforcing relationships with customers, prospects, retailers and other important stakeholders.
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